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AGRIVI 360 Traceability

Your customers want to know where their food came from. Show them.

Complete farm-to-fork traceability for food companies and retailers. QR-code consumer transparency, rapid recall capability, and regulatory compliance — from a single platform.

Trusted by leading agrifood companies worldwide

McCormickDriscoll'sNestléSilver Valley FarmsSyngentaBASFKimberly-ClarkNaturipe FarmsBNP ParibasSauzaNeumann Kaffee GruppeKauflandKWSMcCormickDriscoll'sNestléSilver Valley FarmsSyngentaBASFKimberly-ClarkNaturipe FarmsBNP ParibasSauzaNeumann Kaffee GruppeKauflandKWS

The Challenge

Consumer trust is won on the shelf. It's built in the field.

Consumers increasingly expect to know where their food came from. Retailers demand it. Regulators require it. And when something goes wrong, the ability to trace and recall in minutes — not weeks — is the difference between a manageable incident and a crisis.

No consumer-facing transparency

Consumers and retailers increasingly want to scan a product and see exactly where it came from, how it was grown, and whether it meets safety standards. Most food companies can't provide this.

Recall takes days, not minutes

Without batch-level traceability, a contamination event triggers a painful, manual investigation across paper records and spreadsheets. The damage compounds with every hour of delay.

Compliance reporting is a manual burden

EU Regulation 178/2002, GlobalGAP, retailer standards — each requires data that exists somewhere across your supply chain but has never been connected. Audit preparation takes weeks.

Client Testimonials

What our clients say

By introducing the QR code, we have successfully ensured that our customers have complete transparency by tracking every step in the production process. They are now able to learn more about our suppliers and the high-quality products we offer.

Kaufland

Head of Fruits and Vegetables Procurement

How It Works

Every batch. Every step. One scan away.

From the farm field to the consumer's hand — full traceability built on the same operational data your supply chain already collects.

QR code generation per harvest batch

Generate unique QR codes for every harvested batch. Print on packaging. Consumers scan to see the complete journey of their food.

Batch-level tracing — field to shelf

Track every lot from farm harvest through processing, packaging, and distribution. Complete audit trail at every step.

Rapid recall in minutes

Identify affected batches and their downstream distribution instantly. What used to take days now takes minutes — limiting damage and protecting your brand.

Automated compliance reporting

AGRIVI reports provide data for GlobalGAP, EU Regulation 178/2002, Rainforest Alliance, and major retailer standards — generated from data already in the system.

Consumer-facing transparency dashboard

Show consumers the origin, farming practices, inputs used, nutritional values, and safety certifications of each product. Build trust before they even open the package.

Sustainability & ESG metrics per batch

Carbon footprint, water usage, and biodiversity metrics tracked per product batch. Meet EU Green Claims Directive requirements with data, not declarations.

Consumer Scan — Batch #KFL-2024-1041● Live
ProductCherry Tomatoes
OriginBlock A1, Split, Croatia
Harvested14 Oct 2024
Pesticide residues✓ Below MRL
GlobalGAP✓ Certified
ProducerFarm Jurić
✓ 100% compliant with food safety standards
Recall Simulation — Batch #KFL-2024-1041

Affected downstream distribution

Distribution centres2
Retail locations14
Units affected2,400
Time to identify< 3 min

Proven Results

What our clients achieve.

100%

Crop production traceability

Kaufland · Croatia

+10%

Sales increase on traceable products

Retailers with QR traceability

< 3min

Recall identification time

vs. days without AGRIVI

500+

Contracted farmers traced

Nestlé · Multiple countries

Our team will walk through a live demo tailored to your products, supply chain, and compliance requirements.

Book a Demo

ROI Calculator

What is a recall without traceability costing your brand?

Estimate the cost of manual compliance, recall risk, and lost premium positioning for your traceable products.

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No sign-up required · Results in 2 minutes

FAQ

Frequently asked questions

What information does the AGRIVI Traceability QR code show consumers?

The QR code displays the complete journey of the product: farm of origin, field location on a map, farming practices, inputs applied, pesticide residue compliance, certifications (GlobalGAP, organic, etc.), harvest date, and nutritional values. The data is pulled directly from the operational records collected throughout the season.

How quickly can AGRIVI identify affected batches in a recall?

With batch-level traceability in place, AGRIVI can identify all affected downstream distribution — distribution centres, retail locations, and unit quantities — in under 3 minutes. Without a traceability system, the same exercise typically takes days of manual investigation.

What food safety and regulatory standards does AGRIVI support?

AGRIVI reports provide data for EU Regulation 178/2002, GlobalGAP, Rainforest Alliance, organic certification bodies, and major retailer supplier standards. The data is collected automatically from farm operations — no separate reporting process required.

Does AGRIVI Traceability work for processed food products as well as fresh?

Yes. AGRIVI Traceability supports both fresh and processed food products for single-crop processing — such as canned tomatoes, juices, or preserved vegetables. The batch-level audit trail covers the full journey from seed to finished product.

Can AGRIVI Traceability help us meet the EU Green Claims Directive?

Yes. AGRIVI captures the environmental data needed for substantiated green claims — carbon footprint, water usage, input quantities, and land management practices — per batch and per product. This gives you verifiable, auditable data rather than estimated or declared values.