Shoppers are scanning. Regulators are auditing. The data has to be there.
AGRIVI gives retailers verified, farm-level production data for every product on shelf — QR consumer transparency, rapid recall identification, and regulatory compliance built on real farm records.
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Traceability (Kaufland)
Farm to shelf
Production traceability
QR
Consumer Transparency
Trusted by leading agrifood companies worldwide
The Challenge
Consumer expectations, EU regulations, and retailer supplier standards have all moved in the same direction — towards verified, farm-level evidence. Declarations and estimates no longer hold up.
How It Works
Farm production records flow into a traceability layer that retailers can expose to auditors, regulators, and consumers — without building a separate data collection process.
Every product on shelf is connected to the full production record from the sourcing farm — variety, seeding date, inputs applied, PHI compliance, harvest date, and certifications. This becomes the data layer behind QR codes, audits, and compliance reports.
Shoppers scan the QR code and see the farm of origin, farming practices, what was applied, and compliance status — pulled from actual operational records. Not a marketing page. Not declared values.
When a quality issue is raised, your team can immediately pull the full production record for any sourced product — which farm, what was applied, when it was harvested. No manual trawling through paper files or chasing supplier spreadsheets.
Pesticide applications, pre-harvest intervals, GAP certification status, and sustainability practices are tracked for every contracted farm — continuously, not only at audit time.
Environmental data — inputs applied, land management practices, resource use — is collected from the operational records already generated to run the farm. Your teams have the structured data needed to substantiate claims, meeting the EU Green Claims Directive standard.
The same farm production data collected to run the supply chain supports EU Regulation 178/2002, GlobalGAP, Rainforest Alliance, CSRD, and retailer sourcing standards — collected once, reused across every requirement.
58
Suppliers
96%
Certified
2
At risk
Recommended Solutions
Farm production records linked to every product on shelf — with QR consumer transparency and the structured data your teams need for EU regulations, retailer sourcing standards, and quality investigations.
Learn moreFor retailers with directly sourced or contracted fresh produce — real-time visibility into grower production practices, compliance status, and harvest volumes across your entire sourcing network.
Learn moreWhat Our Clients Say
Read the full case study“Kaufland Croatia implemented AGRIVI Traceability to give customers complete visibility into the origin and production of every directly sourced product. QR traceability is now on every fresh produce package — and the data behind every scan comes directly from the farm.”
Kaufland Croatia
Sourcing Team
Case Studies
Croatia
Leading European retailer implemented AGRIVI Traceability so customers can scan QR codes to see the precise farm origin, inputs used, nutritional values, and supplier details for fresh produce.
Key result
QR traceability live across all directly sourced fresh produce
Proven ROI
Up to 20% cost reduction, up to 15% profitability increase, and up to 11x ROI — backed by real results across operations like yours.
Up to 11x
ROI Potential
per dollar invested
Up to 20%
Cost Reduction
in operations
Up to 15%
Revenue Increase
through better decisions
50+
Countries
AGRIVI is deployed globally
FAQ
