Get Prepared for the EU Green Claims Directive
Prepare for the new EU regulation on environmental claims and discover how to use technology to boost transparency and traceability of your food products. Position yourself as a leader in food transparency.
Download Free eBook →Free eBook
Get Prepared for the EU Green Claims Directive
What's Inside
4 key topics covered.
01
Essentials on the EU Green Claims Directive
What the directive requires, who it applies to, and the key deadlines food and beverage companies need to plan around.
02
How to increase transparency in food labels
Practical approaches to substantiating environmental claims on packaging — and what "verified" actually means under the new rules.
03
Achieving 100% transparent food with AGRIVI Traceability
How farm-level data collection enables verifiable, audit-ready green claims without adding a separate reporting process.
04
Customer story: How Kaufland created an informed shopping experience
How Kaufland used QR-code traceability to give consumers full visibility into the origin and safety of directly sourced fresh produce.
Who It's For
Written for the people making the decision.
This guide is built on AGRIVI's experience working with agrifood companies across 50+ countries. It is practical, specific, and vendor-neutral where it matters.
Download FreeSustainability Manager
Responsible for environmental claims and ESG reporting
Quality & Compliance Director
Ensuring products meet EU regulatory standards
Supply Chain Manager
Managing traceability and supplier compliance
CEO / General Manager
Planning for regulatory impact on product positioning
Free Download
Get your free copy.
Fill in your details and we'll send the free ebook directly to your inbox.
Also Useful
Ready to go beyond the guide?
See the product
AGRIVI 360 Traceability
Complete farm-to-fork traceability. QR consumer transparency, rapid recall, and regulatory compliance from one platform.
View Product →Related guide
CSRD Handbook for F&B Companies
How CSRD will affect food and beverage businesses and how to ensure your environmental supply chain data.
Download Free →Case study
Kaufland Case Study
How Kaufland implemented 100% QR traceability for directly sourced fresh produce across its supply chain.
Read Case Study →FAQ
Questions about the guide
What is the EU Green Claims Directive?
The EU Green Claims Directive is a regulation requiring companies to substantiate and verify any environmental claims made about their products before marketing them. Unverified claims like "eco-friendly", "carbon neutral", or "sustainable" will no longer be permissible — companies must provide auditable evidence.
Which companies does the directive apply to?
The directive applies to any company marketing products in the EU that makes environmental claims about those products. Food and beverage companies are particularly affected given the prevalence of sustainability claims on packaging and in marketing communications.
How does AGRIVI help with EU Green Claims compliance?
AGRIVI collects the operational data needed for substantiated green claims — carbon footprint, water usage, input quantities, and land management practices — per product batch, directly from farm operations. This gives you verifiable, auditable data rather than estimated or declared values.